"Sometimes - it doesn't work!"

Hello  

In the last two weeks I learned yet another valuable lesson from the ‘University of Life’

Mind you...

It’s one I just know I have to keep on learning

Here’s why:

You and I know – in business one of the actions we MUST keep on taking is:

To TEST everything!

Yes – however great the results we’re getting from any activity (and I’m thinking especially about marketing and sales) we can never rest on our successes and think we’ve cracked the code.

Because...

Unless we TEST EVERYTHING and keep on testing everything we’ll never know just how much better our results could be.

And so...

The lesson I learned was this:

Sometimes when we ‘test’ – the results go down - not up!

And this is just part of the price of tomorrow’s increased success.

To be sure...

It’s disappointing – especially when we think the changes we made were nigh on guaranteed to produce more conversions, more sales, more profit!

And it’s easy to regret the decision and think “Oh, what have I done – I should have left it well alone”

But no...

Despite the fact one recent test reduced conversions by nearly 60% - I’m still pleased I was bold enough to try it to see what would happen.

There’s an important point...

Whenever you ‘test’ – always test small!

Don’t get carried away with what a good friend of mine called “Entrepreneurial Impatience” and roll out your latest thinking without letting a small part of the market tell you if your latest idea is a winner.

So what...

Can we test? Well almost everything. Here are just a few ideas to consider:

1.    The price

2.    The bonuses

3.    The offer

4.    The time-sensitivity

5.    The message – and any part of it

6.    The response mechanism

7.    The route to market

And...

I’m certain a few moments with your trusty pen, paper and mind and a really great question – you’ll be able to generate a list of at least 37 factors you can consider.

The question is as simple as: What can I possibly test?

Then let your ‘internal genius’ the one who’s always ready to help – give you the answers you need.

Will you...

Take the time to answer?

You will!

Oh  goody goody!

Go on then...

Peter Thomson

Editor and Forever Testing Publisher

tgiMondays
 

PS: If you’ve found out something really awesome by ‘testing’ drop me an email and let me know – as always it’s: peter@tgimondays.com