"The Two-Word Trap"

Hello  

You know how – when a word or expression or phrase gets used so regularly – it takes on only one particular meaning – and it’s REAL significance gets lost in the sounds of repetition – don’t you?

Well...

There’s a real RISK for you and me in one of these oft-expressed two-word phrases.

Yes:

A hazard likely to diminish our earnings and subsequent financial wealth and security!

So to make sure...

You and I don’t suffer - here’s the expression we must be so careful to examine and make certain we don’t get caught in the teeth of its trap.

“Price Sensitive”

Just two little words, one of 5 letters and 9 letters, and yet its regular use has attributed to it only ‘one’ of its possible meanings. And by only assigning one meaning – it stops us realising, spotting and gaining so many opportunities.

Just think...

For a moment what comes to your mind when you hear the expression ‘Price Sensitive’. Are you like most people (myself included - until I escaped) – thinking its means – sensitive to high prices?

In many discussions I’ve had about this expression – I’ve seldom found any one who didn’t think this way.

1) The market is price sensitive

Meaning you’ll need to sharpen your pencil and trim your price

2) That buyer is price sensitive

Meaning – you’ll need to send a quote trimmed to the bone

3) The current economic climate means everyone is price sensitive

Meaning – think careful how you can cut your prices to attract more buyers – or the one buyer you need

But – but – but – but – but...

The expression ‘price sensitive’ means what it says – sensitive to the price. Not sensitive to how high the price is or how low the price is – just sensitive to price.

What a difference when...

We remember – some people are sensitive to LOW prices – fearing the low price means lack of quality, lack of the likelihood the product or service will perform at the expected level, lack of any chance the supplier will remain in business long enough to be able to live up to their ‘life-time’ guarantee.

And so...

As you recall this idea through today and the days to come – maybe, just maybe – you’ll take a fresh look at your prices to see if you’ve been – price-sensitive on your customers’ behalf – perhaps misunderstanding how they truly feel about your current pricing strategy.

Perchance...

A test is well overdue – a price test – just to see where today’s market, customer or client is truly – sensitive.

Will you test?
 

Go on then...

Peter Thomson

Editor and Multi-Sensitive Publisher

tgiMondays
 

PS: Feedback and comments to: peter@tgimondays.com