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"There's More Than One Way"
Hello
And he thought he was safe.
Business was going well, orders were tumbling mountingly in, customers were
happy - even
writing unsolicited letters of approval and testimony.
And then
It
changed!
Why?
Well
simply because – he was relying on ONLY one way to attract customers and let
them purchase the goods and services he sold.
I
remember some years ago being exposed to ONLY direct mail as my source of new
business – and in fact of repeat business to some degree too.
A
postal strike took place and business slid downhill until I realized the
‘exposures’ in my business and made certain they were removed.
And so…
Do
you have more than one source of income?
Do
you seek out the exposures and remove/minimize them?
Do
you ensure your financial security by investigating more ways to earn the crust?
You
do!
Oh
good – I’m so pleased this message was wasted on you.
You
did then
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Peter Thomson
Editor and
Multiple Publisher
tgiMondays |
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PPS: comments, thoughts, ideas, puzzles or
laughter to:
peter@tgimondays.com |
