"Bounce - Bounce - Bounce!"

Hello  

Arriving at the seminar I started with these words:

“On the way here this morning I was listening to the radio”

Oh by the way...

Only as I turned over a CD on wealth creation I’d been listening to!

Anyway...

I continued: “And the England manager, who was being interviewed, said he was now going to follow the example of most businesses. As his team had lost their last 6 matches – he was going to STOP ALL THE TRAINING!”

The audience...

Sat upright; wondering if I (or he) were being serious.

I wasn’t and the story was just that – a complete fabrication

And yet...

As the media continue to bombard us with ever escalating stories of financial woes and worries and wind downs – many organisations are contemplating this self-same potentially business-fatal error.

But...

Thinking about the media for a moment – they’ve successfully prophesised the vast majority of all recessions – I wonder just how many of those were self-fulfilling predictions – oh well a discussion for another day.

Back to the main thrust...

You and I would complain in the most forceful words possible if the manager of our favourite team or even single player – took this crazy stance – wouldn’t we?

After all...

Professionals – after they’ve played badly – rush off to the practice area to find out why – and correct what needs correcting

Professionals – after they’ve played well – rush off to the practice area to find out why – and embed those positive results

So does this mean...

Professionals not only train to get to the top – but also train to stay there?

YES – YES – YES – YES – YES!

Perhaps then...

Just in case the newshounds manage to slobber their spittle of doom across our world – the best way we can be prepared is to UP THE TRAINING; INCREASE THE TRAINING; FOCUS ON TRAINING

So not only...

We will be prepared – but ready to seize every opportunity coming our way – oh and by the way – they certainly will – they always do for anyone prepared.

Oh yes perhaps...

You're thinking: “Peter, why the picture of a basket ball?”

Well...

Just another analogy:

When we keep bouncing the ball it keeps on bouncing – yes?

But: when we take our hand away – the ball will bounce for while; slowing and lowering as it does until... it stops altogether – lying there inert.

I was wondering...

If doing marketing – is the same as bouncing a ball?

Can I leave it there for you – oh I thought so

Must go – training and marketing to do
 

Go on then...

Peter Thomson

Editor and Practised and Prepared and Marketing Publisher

tgiMondays

Please do email me with any feedback or comments.

peter@tgimondays.com